000 00644nam a2200181Ia 4500
008 190316s2004 gb 000 eng d
020 _a749441690
040 _aECUCL
041 _aeng
082 0 4 _a658.804 C527
100 1 _aPeter Cheverton.
245 0 0 _aKey account management :
_ba complete action kit of tools and techniques for achieving profitable key supplier status /
_cPeter Cheverton.
250 _a3rd
260 _aLondon :
_bKogan Page,
_c2004.
300 _axii, 356 p"
504 _aIncludes bibliographical references (p. 350-351) and index.
650 0 4 _aSelling
_xKey accounts
_xMarketing
_xKey accounts
_xCustomer services.
999 _c2208
_d2208