000 00443nam a2200157Ia 4500
008 190316s2001 gb 000 eng d
020 _a71180397
040 _aECUCL
041 _aeng
082 0 4 _a658.8 H393
100 1 _aDel I. Hawkins … [et al.].
245 0 0 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins … [et al.].
250 _a8th
260 _aBoston :
_bMcGraw-Hill/Irwin,
_c2001.
300 _axxiv, 776p.
999 _c2242
_d2242