000 00521nam a2200169Ia 4500
008 190316s2002 gb 000 eng d
020 _a750624280
040 _aECUCL
041 _aeng
082 0 4 _a658.84 T454
100 1 _aBrian Thomas, Matthew Housden"
245 0 0 _aDirect marketing in Practice /
_cBrian Thomas, Matthew Housden"
260 _aOxford :
_bButterworth Heinemann,
_c2002.
300 _avii, 348p"
504 _aIncludes bibliographical references and index.
650 0 4 _aMarketing
_xDirect marketing.
999 _c2254
_d2254