| 000 | 00589nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 190316s2013 gb 000 eng d | ||
| 020 | _a8131767160 | ||
| 040 | _aECUCL | ||
| 041 | _aeng | ||
| 082 | 0 | 4 | _a658.8 K874 |
| 100 | 1 | _aPhilip Kotler ... [et al.]. | |
| 245 | 0 | 0 |
_aMarketing management :a south asian perspective / _cPhilip Kotler ... [et al.]. |
| 250 | _a14th | ||
| 260 |
_aNew Delhi : _bPearson Education, _c2013. |
||
| 300 | _a(various pagings) | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | 4 |
_aMarketing _xMarketing management _xStrategic management |
| 999 |
_c2276 _d2276 |
||