| 000 | 00497nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 190316s2002 gb 000 eng d | ||
| 020 | _a72415444 | ||
| 040 | _aECUCL | ||
| 041 | _aeng | ||
| 082 | 0 | 4 | _a659.1 A681 |
| 100 | 1 | _aWilliam F. Arens. | |
| 245 | 0 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a8th | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2002. |
||
| 300 | _a(various pagings) | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | 4 | _aAdvertising. |
| 999 |
_c2287 _d2287 |
||