| 000 | 00550nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 190316s2001 gb 000 eng d | ||
| 020 | _a74517805 | ||
| 040 | _aECUCL | ||
| 041 | _aeng | ||
| 082 | 0 | 4 | _a659.1 M697 |
| 100 | 1 | _aManendra Mohan | |
| 245 | 0 | 0 |
_aAdvertising management concepts and cases / _cManendra Mohan |
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _c2001. |
||
| 300 | _axi, 418p. | ||
| 504 | _aIncludes index. | ||
| 650 | 0 | 4 |
_aAdvertising management _xStrategy planning _xAdvertising strategy planning _xMedia decisions _xPromotional media. |
| 999 |
_c2290 _d2290 |
||