| 000 | 00556nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 190316s2006 gb 000 eng d | ||
| 020 | _a70611436 | ||
| 040 | _aECUCL | ||
| 041 | _aeng | ||
| 082 | 0 | 4 | _a658.8 W177 |
| 100 | 1 | _aOrville C. Walker, Jr ... [et al.]. | |
| 245 | 0 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr ... [et al.]. |
| 250 | _a5th | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Education Private Limited, _c2006. |
||
| 300 | _axx, 346 p. | ||
| 504 | _aIncludes index. | ||
| 650 | 0 | 4 | _aMarketing-Management |
| 999 |
_c2432 _d2432 |
||