000			02796cam a2200421 i 4500
999			_c2747 _d2747
001			18203735
003			OSt
005			20190327120237.0
008			140627s2015 nyu b 001 0 eng
010			_a 2014023917
020			_a9780415517690 (paperback)
020			_a9780415517683 (hardback)
020			_z9781315754833 (ebook)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD59 _b.A97 2015
082	0	0	_a659.2 _223
084			_aBUS024000 _aBUS052000 _2bisacsh
100	1		_aAustin, Erica Weintraub.
245	1	0	_aStrategic public relations management : _bplanning and managing effective communication programs / _cErica Weintraub Austin, Bruce E. Pinkleton.
250			_aThird edition.
264		1	_aNew York ; _aLondon : _bRoutledge, Taylor & Francis Group, _c2015.
300			_aviii, 389 pages ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aRoutledge communication series ; _v10
504			_aIncludes bibliographical references (pages 361-372) and indexes.
520			_a"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book"-- _cProvided by publisher.
650		0	_aPublic relations.
650		0	_aManagement.
650		7	_aBUSINESS & ECONOMICS / Education. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Public Relations. _2bisacsh
700	1		_aPinkleton, Bruce E.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK