| 000 | 01722cam a2200397 i 4500 | ||
|---|---|---|---|
| 999 |
_c2755 _d2755 |
||
| 001 | 18400858 | ||
| 003 | OSt | ||
| 005 | 20190327130531.0 | ||
| 008 | 141209s2016 nyu b 001 0 eng | ||
| 010 | _a 2014045615 | ||
| 020 | _a9781138901018 (hbk) | ||
| 020 | _a9781138901025 (pbk) | ||
| 020 | _z9781315700335 (ebk) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP96.M34 _bH65 2016 |
| 082 | 0 | 0 |
_a302.23068 _223 |
| 100 | 1 |
_aHollifield, C. Ann, _eauthor. |
|
| 245 | 1 | 0 |
_aMedia management : _ba casebook approach / _cC. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aNew York : _bRoutledge, _c2016. |
|
| 300 |
_axxi, 416 pages ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 0 | _aRoutledge communication series | |
| 504 | _aIncludes bibliographical references (pages 377-397) and indexes. | ||
| 505 | 0 | _aIntroduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment. | |
| 650 | 0 |
_aMass media _xManagement _vCase studies. |
|
| 700 | 1 |
_aWicks, Jan LeBlanc, _eauthor. |
|
| 700 | 1 |
_aSylvie, George, _eauthor. |
|
| 700 | 1 |
_aLowrey, Wilson, _eauthor. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||