000 01675cam a22003018i 4500
001 18624366
003 OSt
005 20220106112523.0
008 150521s2015 nyu 000 0 eng
010 _a 2015019451
020 _a9781292016627
040 _aUAQUL
_beng
_cUAQUL
_dDLC
050 0 0 _aHD30.4
082 0 0 _a650.072
_223
100 1 _aSaunders, M. N. K.
245 1 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis, Adrian Thornhill.
250 _a7th ed.
260 _aNew York :
_bPearson Education,
_c2016.
300 _a741 p.
_bcolor ill.
_c28 cm.
500 _aRevised edition of Research methods for business students, 2012.
505 0 _aPreface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
650 0 _aBusiness
_xResearch.
650 0 _aBusiness
_xResearch
_xData processing.
700 1 _aLewis, Philip,
_d1945-
700 1 _aThornhill, Adrian.
906 _a7
_brix
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c7771
_d7771