000 | 01675cam a22003018i 4500 | ||
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001 | 18624366 | ||
003 | OSt | ||
005 | 20220106112523.0 | ||
008 | 150521s2015 nyu 000 0 eng | ||
010 | _a 2015019451 | ||
020 | _a9781292016627 | ||
040 |
_aUAQUL _beng _cUAQUL _dDLC |
||
050 | 0 | 0 | _aHD30.4 |
082 | 0 | 0 |
_a650.072 _223 |
100 | 1 | _aSaunders, M. N. K. | |
245 | 1 | 0 |
_aResearch methods for business students / _cMark Saunders, Philip Lewis, Adrian Thornhill. |
250 | _a7th ed. | ||
260 |
_aNew York : _bPearson Education, _c2016. |
||
300 |
_a741 p. _bcolor ill. _c28 cm. |
||
500 | _aRevised edition of Research methods for business students, 2012. | ||
505 | 0 | _aPreface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. | |
650 | 0 |
_aBusiness _xResearch. |
|
650 | 0 |
_aBusiness _xResearch _xData processing. |
|
700 | 1 |
_aLewis, Philip, _d1945- |
|
700 | 1 | _aThornhill, Adrian. | |
906 |
_a7 _brix _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
999 |
_c7771 _d7771 |