000			01410nam a22002057a 4500
003			AE-UQU
005			20230802122129.0
008			230802b |||||||| |||| 00| 0 eng d
020			_a9781352011463
040			_cAE-UQU
082			_a658.87
100			_aPalmatier, Robert W.; Sridhar, Shrihari
245			_aMarketing strategy : based on first principles and data analytics
250			_a2nd ed :
260			_aLondon : _bBloomsbury Academic, _c2021
300			_axxix, 288 pages : _billustrations ; 25 cm
505			_a1 Marketing Strategy: A First Principles Approach Part 1 All Customers Differ 2 Marketing Principle #1: All Customers Differ ? Managing Customer Heterogeneity Part 2 All Customers Change 3 Marketing Principle #2: All Customers Change ? Managing Customer Dynamics Part 3 All Competitors React 4 Marketing Principle #3: All Competitors React ? Managing Sustainable Competitive Advantage 5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage 6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages 7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage Part 4 All Resources are Limited 8 Marketing Principle #4: All Resources Are Limited ? Managing Resource Trade-offs 9 Marketing Strategy: Implementing Marketing Principles and Data Analytics.
650			_aBusiness Marketing
942			_2ddc _cBK
999			_c8102 _d8102