000			01612nam a22003257a 4500
003			AE-UQU
005			20230802131838.0
008			230802b |||||||| |||| 00| 0 eng d
020			_z9780367338756 _q(paperback)
040			_aDLC _beng _cAE-UQU _erda _dDLC
082	0	0	_a658.8
100	1		_aLalaounis, Sotiris T., _d1980- _eauthor.
245	1	0	_aStrategic Brand Management and Development : _bcreating and marketing successful brands / _cSotiris T. Lalaounis.
250			_a1st ed:
264		1	_aNew York, NY : _bRoutledge, Taylor and Francis Group, _c2021.
300			_a344 p:
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aBranding (Marketing)
650		0	_aBrand name products _xManagement.
650		0	_aProduct management.
776	0	8	_iPrint version: _aLalaounis, Sotiris T., 1980- _tStrategic brand management and development _dAbingdon, Oxon ; New York, NY : Routledge, 2021. _z9780367338749 _w(DLC) 2020037224
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c8103 _d8103