| 000 | 01057nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | AE-UQU | ||
| 005 | 20230802150024.0 | ||
| 008 | 230802b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9781529708172 _q(paperback) |
||
| 040 |
_aDLC _beng _erda _cAE-UQU |
||
| 082 | _a658.872 | ||
| 100 | 1 |
_aSpiller, Lisa, _eauthor. |
|
| 245 | 1 | 0 |
_aDirect, digital & data-driven marketing / _cLisa Spiller. |
| 250 | _aFifth. | ||
| 263 | _a2001 | ||
| 264 | 1 |
_aThousand Oaks : _bSAGE, _c2020. |
|
| 300 | _a752 pages cm | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 520 |
_a"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"-- _cProvided by publisher. |
||
| 650 | _aBusiness Marketing | ||
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c8104 _d8104 |
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