000			01600nam a22003257a 4500
003			AE-UQU
005			20230808101939.0
006			m |o d |
008			230808b |||||||| |||| 00| 0 eng d
020			_a9781266191862
040			_aDLC _beng _cAE-UQU _erda
082	0	0	_a658.4
100	1		_aRothaermel, Frank T., _eauthor.
245	1	0	_aStrategic Management / _cFrank T. Rothaermel.
250			_aSixth edition.
264		1	_aNew York, NY : _bMcGraw-Hill Education, _c2023.
300			_axx, 576 p. : ill. ; 24 cm
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aStrategic planning.
650		0	_aManagement.
776	0	8	_iPrint version: _aRothaermel, Frank T.. _tStrategic management _bFifth edition. _dNew York, NY : McGraw-Hill Education, 2021. _z9781264103799 _w(DLC) 2019046436
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c8118 _d8118