000			01493nam a22003497a 4500
003			AE-UQU
005			20230808103533.0
008			230808b |||||||| |||| 00| 0 eng d
020			_a9781119059721
040			_aDLC _beng _cAE-UQU _erda _dDLC
082	0	0	_a658.8
100	1		_aDempster, Craig.
245	1	4	_aThe Rise of The Platform Marketer : _bperformance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / _cCraig Dempster and John Lee.
250			_a1st edition,
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2015]
300			_axii, 228 pages : _billustrations ; _c23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
505	0		_aThe age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
650		0	_aInternet marketing.
650		0	_aInternet advertising.
650		0	_aRelationship marketing.
650		0	_aSocial media _xMarketing.
650		0	_aCustomer relations.
700	1		_aLee, John, _d1974-
776	0	8	_iOnline version: _aDempster, Craig. _tRise of the platform marketer _dHoboken, New Jersey : John Wiley & Sons, Inc., [2015] _z9781119059998 _w(DLC) 2015006143
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c8120 _d8120