000			01508nam a22002897a 4500
003			AE-UQU
005			20230808130355.0
008			230808b |||||||| |||| 00| 0 eng d
020			_a9781292318103
040			_aDLC _beng _cAE-UQU _erda _dDLC
082	0	0	_a658.8
100	1		_aSolomon, Michael R., _eauthor.
245	1	0	_aConsumer Behavior : _bbuying, having, and being / _cMike R. Solomon,
250			_aThirteenth Edition.
264		1	_aBoston : _bPearson, _c[2019]
300			_axxi, 640 pages ; _c29 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aRevised edition of the author's Consumer behavior, 2015.
500			_aIncludes indexes.
505	0		_aFoundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
650		0	_aConsumer behavior.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c8126 _d8126