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010			_a 2019046804
020			_a9781032175966
040			_aDLC _beng _cAE-UQU _erda _dDLC
042			_apcc
082	0	0	_a659.2
100	1		_aAnderson-Meli, Lisa, _eauthor.
245	1	0	_aPublic relations crisis communication : _ba new model / _cLisa Anderson-Meli and Swapna Koshy.
264		1	_aNew York : _bRoutledge, Taylor & Francis Group, _c2021.
300			_ax, 96 pages ; _c22 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aRoutledge focus on business & management
504			_aIncludes bibliographical references and index.
520			_a"This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish the relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory. This will help to improve the ability to address divergent publics with differing priorities in public relations crisis communication. This book is of interest to students, teachers, researchers and practitioners of Public Relations, Communication, Media and Marketing, professionals in the aviation industry and those in international relations"-- _cProvided by publisher.
650		0	_aPublic relations.
650		0	_aCorporate culture.
650		0	_aCommunication.
700	1		_aKoshy, Swapna, _eauthor.
776	0	8	_iOnline version: _aAnderson-Meli, Lisa, _tPublic relations crisis communication _bFirst. _dNew York : Routledge, 2020. _z9780429287763 _w(DLC) 2019046805
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c8137 _d8137