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003			AE-UQU
005			20230811080712.0
008			230811b |||||||| |||| 00| 0 eng d
020			_a9780367627799 _q(hardback)
040			_aLBSOR/DLC _beng _erda _cAE-UQU
042			_apcc
082	0	0	_a659.2
100	1		_aMoore, Simon, _d1961- _eauthor.
245	1	0	_aStrategic communication and AI : _bpublic relations with intelligent user interfaces / _cSimon Moore and Roland Hübscher.
250			_a1st ed.
264		1	_aNew York, NY : _bRoutledge, _c2023.
300			_a102 pages : _b22 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aRoutledge insights in public relations research
504			_aIncludes bibliographical references and index.
505	0		_aIntelligent User Interfaces (IUIs) : the next generation of digital communication -- Immersive communication : virtual and augmented realities -- Artificial intelligence, emotions & trust : feeling is believing -- Walk like us, talk like us : listening and learning interfaces -- From talking to persuasion : obstacles and opportunities -- PR and the interface 'face' : harnessing hyper-personalized persuasion.
520			_a"This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. Intelligent user interfaces are where users and technology meet - via computers, phones, robots, public displays etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare and entertainment to community relations, crisis management and activism. They also explore the implications for public relations of how technologies developing hyper-personalized persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students and practitioners in all areas of strategic communication, public relations and communications studies"-- _cProvided by publisher.
650		0	_aPublic relations _xTechnological innovations.
650		0	_aCommunication _xTechnological innovations.
650		0	_aUser interfaces (Computer systems)
650		0	_aArtificial intelligence _xMarketing applications.
700	1		_aHübscher, Roland, _d1961- _eauthor.
776	0	8	_iOnline version: _aMoore, Simon, 1961- _tStrategic communication and AI _dAbingdon, Oxon ; New York, NY : Routledge, 2022 _z9781003111320 _w(DLC) 2021027075
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c8138 _d8138