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Marketing strategy :

Orville C. Walker Jr

Marketing strategy : a decision-focused approach / Orville C. Walker Jr - 4th - Boston : McGraw-Hill/Irwin, 2003. - xviii, 365 p"

Includes bibliographical references and indexes.

ISBN: 71151176

Subjects--Topical Terms:
Marketing --Management.

Dewey Class. No.: 658.802 W177

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