Marketing strategy : a decision-focused approach / Orville C. Walker Jr

By: Material type: TextTextLanguage: English Publication details: Boston : McGraw-Hill/Irwin, 2003.Edition: 4thDescription: xviii, 365 p"ISBN:
  • 71151176
Subject(s): DDC classification:
  • 658.802 W177
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Central Library 658.802 W177 (Browse shelf(Opens below)) C.1 Available 001194

Includes bibliographical references and indexes.

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