Key account management :
Peter Cheverton.
Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. - 3rd - London : Kogan Page, 2004. - xii, 356 p"
Includes bibliographical references (p. 350-351) and index.
749441690
Selling --Key accounts--Marketing --Key accounts--Customer services.
658.804 C527
Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. - 3rd - London : Kogan Page, 2004. - xii, 356 p"
Includes bibliographical references (p. 350-351) and index.
749441690
Selling --Key accounts--Marketing --Key accounts--Customer services.
658.804 C527