Strategic marketing management cases /
David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. - 7th - Boston : McGraw-Hill, 2002. - xvi, 685 p. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
72429461
Marketing --Case studies.
658.802 C898
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. - 7th - Boston : McGraw-Hill, 2002. - xvi, 685 p. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
72429461
Marketing --Case studies.
658.802 C898