Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
Material type:
TextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, 2002.Edition: 7thDescription: xvi, 685 pISBN: - 72429461
- 658.802 C898
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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Central Library | 658.802 C898 (Browse shelf(Opens below)) | C.2 | Available | 001899 | |
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Books
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Central Library | 658.802 C898 (Browse shelf(Opens below)) | C.1 | Available | 001417 |
Includes bibliographical references and index.
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