Media management :
Hollifield, C. Ann,
Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey. - Fifth edition. - xxi, 416 pages ; 24 cm. - Routledge communication series .
Includes bibliographical references (pages 377-397) and indexes.
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
9781138901018 (hbk) 9781138901025 (pbk)
2014045615
Mass media--Management--Case studies.
P96.M34 / H65 2016
302.23068
Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey. - Fifth edition. - xxi, 416 pages ; 24 cm. - Routledge communication series .
Includes bibliographical references (pages 377-397) and indexes.
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
9781138901018 (hbk) 9781138901025 (pbk)
2014045615
Mass media--Management--Case studies.
P96.M34 / H65 2016
302.23068