Media management : (Record no. 2755)

MARC details
000 -LEADER
fixed length control field 01722cam a2200397 i 4500
001 - CONTROL NUMBER
control field 18400858
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190327130531.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141209s2016 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014045615
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138901018 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138901025 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781315700335 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P96.M34
Item number H65 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23068
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hollifield, C. Ann,
Relator term author.
245 10 - TITLE STATEMENT
Title Media management :
Remainder of title a casebook approach /
Statement of responsibility, etc. C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 416 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Routledge communication series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 377-397) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wicks, Jan LeBlanc,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sylvie, George,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lowrey, Wilson,
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Barcode Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired
03/27/2019   302.23068 003919 1 03/27/2019 Books   Dewey Decimal Classification       Central Library Central Library 03/27/2019

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