Direct, digital & data-driven marketing /
Spiller, Lisa,
Direct, digital & data-driven marketing / Lisa Spiller. - Fifth. - 752 pages cm
"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--
9781529708172
Business Marketing
658.872
Direct, digital & data-driven marketing / Lisa Spiller. - Fifth. - 752 pages cm
"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--
9781529708172
Business Marketing
658.872