Direct, digital & data-driven marketing / Lisa Spiller.

By:

Spiller, Lisa [author.]

Material type: Text

TextPublisher: Thousand Oaks : SAGE, 2020Edition: FifthDescription: 752 pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529708172

Subject(s):

Business Marketing

DDC classification:

658.872

Summary: "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.872 S655 2020 (Browse shelf(Opens below))	C.1	Available	008266

"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"-- Provided by publisher.

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