The Rise of The Platform Marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
Dempster, Craig.
The Rise of The Platform Marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. - 1st edition, - xii, 228 pages : illustrations ; 23 cm
Includes index.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
9781119059721
Internet marketing.
Internet advertising.
Relationship marketing.
Social media--Marketing.
Customer relations.
658.8
The Rise of The Platform Marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. - 1st edition, - xii, 228 pages : illustrations ; 23 cm
Includes index.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
9781119059721
Internet marketing.
Internet advertising.
Relationship marketing.
Social media--Marketing.
Customer relations.
658.8