The Rise of The Platform Marketer : (Record no. 8120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01493nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-UQU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230808103533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230808b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119059721 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | AE-UQU |
| Description conventions | rda |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dempster, Craig. |
| 245 14 - TITLE STATEMENT | |
| Title | The Rise of The Platform Marketer : |
| Remainder of title | performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / |
| Statement of responsibility, etc. | Craig Dempster and John Lee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st edition, |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2015] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 228 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, John, |
| Dates associated with a name | 1974- |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Dempster, Craig. |
| Title | Rise of the platform marketer |
| Place, publisher, and date of publication | Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] |
| International Standard Book Number | 9781119059998 |
| Record control number | (DLC) 2015006143 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 08/08/2023 | 658.8 D467 2015 | 008290 | C.1 | 08/08/2023 | Books | Dewey Decimal Classification | Central Library | Central Library | 08/08/2023 |