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International Marketing Strategy: Analysis, Development and Implementation

Robin Lowe, Isobel Doole, Alexandra Kenyon

International Marketing Strategy: Analysis, Development and Implementation - 9th ed . - Boston : Cengage Learning EMEA , 2022. - xlv, 511 pages : illustrations 24 cm .

ISBN: 9781473778696

Subjects--Topical Terms:
Business Marketing

Dewey Class. No.: 658.049

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