International Marketing Strategy: (Record no. 8165)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-UQU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230822144449.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230822b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473778696 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AE-UQU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.049 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robin Lowe, Isobel Doole, Alexandra Kenyon |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing Strategy: |
| Remainder of title | Analysis, Development and Implementation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed . |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Cengage Learning EMEA , |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlv, 511 pages : illustrations |
| Other physical details | 24 cm . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 08/22/2023 | 658.049 L694 2022 | 008374 | C.1 | 08/22/2023 | Books | Dewey Decimal Classification | Central Library | Central Library | 08/22/2023 |