Marketing strategy : based on first principles and data analytics (Record no. 8102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01410nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-UQU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230802122129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230802b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781352011463 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AE-UQU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmatier, Robert W.; Sridhar, Shrihari |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy : based on first principles and data analytics |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Bloomsbury Academic, |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 288 pages : |
| Other physical details | illustrations ; 25 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Marketing Strategy: A First Principles Approach Part 1 All Customers Differ 2 Marketing Principle #1: All Customers Differ ? Managing Customer Heterogeneity Part 2 All Customers Change 3 Marketing Principle #2: All Customers Change ? Managing Customer Dynamics Part 3 All Competitors React 4 Marketing Principle #3: All Competitors React ? Managing Sustainable Competitive Advantage 5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage 6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages 7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage Part 4 All Resources are Limited 8 Marketing Principle #4: All Resources Are Limited ? Managing Resource Trade-offs 9 Marketing Strategy: Implementing Marketing Principles and Data Analytics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 08/02/2023 | 658.87 P356 2021 | 008268 | C.1 | 08/02/2023 | Books | Dewey Decimal Classification | Central Library | Central Library | 08/02/2023 |