Marketing strategy : based on first principles and data analytics

By:

Palmatier, Robert W.; Sridhar, Shrihari

Material type: Text

TextPublication details: London : Bloomsbury Academic, 2021Edition: 2nd edDescription: xxix, 288 pages : illustrations ; 25 cmISBN:

9781352011463

Subject(s):

Business Marketing

DDC classification:

658.87

Contents:

1 Marketing Strategy: A First Principles Approach Part 1 All Customers Differ 2 Marketing Principle #1: All Customers Differ ? Managing Customer Heterogeneity Part 2 All Customers Change 3 Marketing Principle #2: All Customers Change ? Managing Customer Dynamics Part 3 All Competitors React 4 Marketing Principle #3: All Competitors React ? Managing Sustainable Competitive Advantage 5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage 6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages 7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage Part 4 All Resources are Limited 8 Marketing Principle #4: All Resources Are Limited ? Managing Resource Trade-offs 9 Marketing Strategy: Implementing Marketing Principles and Data Analytics.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.87 P356 2021 (Browse shelf(Opens below))	C.1	Available	008268

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