Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Material type: TextTextLanguage: English Publication details: Boston : Houghton Mifflin , 2003.Edition: 12thDescription: various pagingsISBN:
  • 618192433
Subject(s): DDC classification:
  • 658.8 P947
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Includes bibliographical references and indexes.

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