Marketing communications : an integrated approach / P R Smith with Jonathan Taylor.
Material type:
TextLanguage: English Publication details: London : Kogan Page, 2002.Edition: 3rdDescription: xvi, 640 pISBN: - 749436697
- 658.802 S642
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Central Library | 658.802 S642 (Browse shelf(Opens below)) | C.1 | Available | 001192 |
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| 658.802 P964 Strategic marketing : | 658.802 Q387 Cases in strategic marketing management : | 658.802 S272 Marketing management / | 658.802 S642 Marketing communications : | 658.802 W177 Marketing strategy : | 658.802 W177 Marketing strategy : | 658.802 Y477 Integrated marketing communications : |
Includes bibliographical references (p. 628) and index.
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