Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill, 2002.Edition: 1stDescription: xviii, 750 pISBN: - 256133603
- 658.8342 A765
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Central Library | 658.8342 A765 (Browse shelf(Opens below)) | C.1 | Available | 001223 |
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| 658.83 M249 Marketing research : | 658.83 M249 Marketing research : | 658.83 S528 Marketing research : | 658.8342 A765 Consumers / | 658.8342 B632 Consumer behavior / | 658.8342 B632 Consumer behavior / | 658.8342 E131 Consumer behaviour : |
Includes bibliographical references and indexes.
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