International marketing / Philip R. Cateora, John L. Graham.

By: Material type: TextTextLanguage: English Publication details: New York : Irwin McGraw-Hill, 2002.Edition: 11thDescription: xxv, 694 pISBN:
  • 71123121
Subject(s): DDC classification:
  • 658.848 C359
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Includes bibliographical references and indexes.

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