Advertising management concepts and cases / Manendra Mohan
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill, 2001.Description: xi, 418pISBN: - 74517805
- 659.1 M697
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Central Library | 659.1 M697 (Browse shelf(Opens below)) | C.1 | Available | 001303 |
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| 659.1 B427 Advertising and promotion : | 659.1 B783 Advertising excellence / | 659.1 B853 The advertising handbook / | 659.1 M697 Advertising management concepts and cases / | 659.1 S476 Brand positioning: strategies for competitive advantage / | 659.1 T861 Positioning : | 659.1 T861 Positioning : |
Includes index.
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