Normal view MARC view ISBD view

Strategic Brand Management and Development : creating and marketing successful brands / Sotiris T. Lalaounis.

By:

Lalaounis, Sotiris T, 1980- [author.]

Material type: Text

TextPublisher: New York, NY : Routledge, Taylor and Francis Group, 2021Edition: 1st edDescription: 344 pContent type:

text

Media type:

computer

Carrier type:

online resource

Subject(s):

Additional physical formats: Print version:: Strategic brand management and developmentDDC classification:

658.8

Summary: "This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- Provided by publisher.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.8 L353 2021 (Browse shelf(Opens below))	C.1	Available	008267

Browsing Central Library shelves Close shelf browser (Hides shelf browser)

Previous		No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.8 KPM 2012 Marketing management /	658.8 L218 Marketing /	658.8 L218 Marketing /	658.8 L353 2021 Strategic Brand Management and Development : creating and marketing successful brands /	658.8 L666 The marketing imagination /	658.8 L911 Services marketing :	658.8 L911 Services marketing :	Next

Includes bibliographical references and index.

"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

There are no comments on this title.

to post a comment.