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121.
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Direct, digital & data-driven marketing / Lisa Spiller. by
Edition: Fifth.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks : SAGE, 2020
Availability: Items available for loan: Central Library (1)Call number: 658.872 S655 2020.

122.
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Marketing / Shane C. Hunt, John E. Mello, George Deitz by
Edition: 4th ed .
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education , 2024
Availability: Items available for loan: Central Library (1)Call number: 658.8 H868 2024.

123.
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Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. by Series: Darden business publishing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Virginia : Darden Business Publishing, University of Virginia Press, 2021
Availability: Items available for loan: Central Library (1)Call number: 658.8 V465 2021.

124.
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The Rise of The Platform Marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. by
Edition: 1st edition,
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
Availability: Items available for loan: Central Library (1)Call number: 658.8 D467 2015.

125.
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Strategic communication and AI : public relations with intelligent user interfaces / Simon Moore and Roland Hübscher. by Series: Routledge insights in public relations research
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2023
Availability: Items available for loan: Central Library (2)Call number: 659.2 M667 2023, ... Not available: Central Library: Checked out (1).

126.
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International Marketing Strategy: Analysis, Development and Implementation by
Edition: 9th ed .
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Cengage Learning EMEA , 2022
Availability: Items available for loan: Central Library (1)Call number: 658.049 L694 2022.

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