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161.
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.802 W177.

162.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr by
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802 W177.

163.
Churchill/Ford/Walker’s sales force management / Mark W. Johnston, Greg W. Marshall. by
Edition: 7th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: Central Library (1)Call number: 658.8101 J721.

164.
Promotion management / John J. Burnett. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Houghton Mifflin, 1993
Availability: Items available for loan: Central Library (1)Call number: 658.82 B964.

165.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill, 2003
Availability: Items available for loan: Central Library (1)Call number: 658.83 H153.

166.
Consumers / Eric Arnould, Linda Price, George Zinkhan. by
Edition: 1st
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8342 A765.

167.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Houghton Mifflin, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 H868.

168.
Financial markets and institutions : a modern perspective / Anthony Saunders, Marcia Millon Cornett. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2004
Availability: Items available for loan: Central Library (5)Call number: 658.8 S257, ...

169.
Consumer behavior : building marketing strategy / Del I. Hawkins … [et al.]. by
Edition: 8th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 H393.

170.
Electronic commerce : security, risk management, and control / Marilyn Greenstein, Miklos Vasarhelyi. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.84 G815.

171.
E-business 2.0 : roadmap for success / Ravi Kalakota, Marcia Robinson. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Addison-Wesley, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.84 K141.

172.
Internet marketing : building advantage in the networked economy / Rafi Mohammed ... [et al.]. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.84 M697.

173.
Marketing channels : a relationship management approach / Lou E. Pelton ... [et al.]. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.84 P393.

174.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.84 R277.

175.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Houghton Mifflin, 1995
Availability: Items available for loan: Central Library (1)Call number: 658.848 J438.

176.
ABC’s of relationship selling / Charles M. Futrell. by
Edition: 7th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill, 2003
Availability: Items available for loan: Central Library (1)Call number: 658.85 F996.

177.
Selling : building partnerships / Barton A. Weitz ... [et al.]. by
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill Irwin, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.85 W436.

178.
Contemporary advertising / William F. Arens. by
Edition: 8th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill Irwin, 2002
Availability: Items available for loan: Central Library (2)Call number: 659.1 A681, ...

179.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 B427.

180.
Accounting : an international perspective / Helen Gernon, Gary K. Meek. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 657.96 G376.

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