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241.
Marketing / John E. Richardson by
Edition: 23th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Dushkin : McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 R521.

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242.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by
Edition: 10th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Homewood : Irwin, 1990
Availability: Items available for loan: Central Library (1)Call number: 658.8 M123.

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243.
Strategic market planning : a blueprint for success / Patrick McNamee. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 1998
Availability: Items available for loan: Central Library (1)Call number: 658.8 M169.

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244.
Principles of services marketing / Adrian Palmer by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : McGraw-Hill, 1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 P173.

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245.
Marketing strategies for the new economy / Lars Tvede and Peter Ohnemus. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Wiley, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8 T968.

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246.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 8th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Ohio : South-Western, 2004
Availability: Items available for loan: Central Library (1)Call number: 658.804 H982.

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247.
How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Lincolnwood : NTC Business Books, 1997
Availability: Items available for loan: Central Library (1)Call number: 658.802 H633.

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248.
Strategic marketing : an introduction / Tony Proctor. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : Routledge, 2000
Availability: Items available for loan: Central Library (1)Call number: 658.802 P964.

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249.
Modern business marketing: a strategic planning approach to business and industrial markets / Thomas L. Powers by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : WEST PUBLISHING CO., 1991
Availability: Items available for loan: Central Library (1)Call number: 658.802 P888.

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250.
Cases in strategic marketing management : business strategies in Muslim countries / John A. Quelch. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: NJ : Prentice Hall, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.802 Q387.

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251.
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. by
Edition: 3rd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.802 W177.

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252.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr by
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802 W177.

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253.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 5th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Dryden Press, 1995
Availability: Items available for loan: Central Library (1)Call number: 658.804 H982.

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254.
Sales management : analysis and decision making / Thomas N. Ingram ... [et al.] by
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Harcourt College Publishers, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.81 I542.

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255.
Sales management : teamwork, leadership, and technology / Charles M. Futrell. by
Edition: 6th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Harcourt College Publishers, 2001
Availability: Items available for loan: Central Library (5)Call number: 658.81 F989, ...

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256.
Sales management / Charles Futrell. by
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Dryden Press, 1994
Availability: Items available for loan: Central Library (1)Call number: 658.81 F989.

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257.
Churchill/Ford/Walker’s sales force management / Mark W. Johnston, Greg W. Marshall. by
Edition: 7th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: Central Library (1)Call number: 658.8101 J721.

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258.
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: NJ : Prentice Hall, 1999
Availability: Items available for loan: Central Library (2)Call number: 658.812 H296, ...

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259.
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Acquiring, processing, and deploying voice of the customer / M. Larry Shillito. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Boca Raton : St. Lucie Press, 2001
Availability: Items available for loan: Central Library (1)Call number: 658.812 S556.

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260.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Free Press, 1991
Availability: Items available for loan: Central Library (1)Call number: 658.827 A111.

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