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1.
Marketing : principles & strategy / Henry Assael. by Series: The Dryden Press series in marketing
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Forth Worth : Dryden Press, 1993
Availability: Items available for loan: Central Library (1)Call number: 658.802 A844.

2.
Managing services marketing : text and readings  / John E.G. Bateson, K. Douglas Hoffman. by Series: The Dryden Press series in marketing
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Forth Worth : Dryden Press, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.8 B329.

3.
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Series: The Dryden Press series in marketing
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Forth Worth : Harcourt College, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 H699.

4.
Professional selling : a relationship process / Mary Ann Oberhaus, Sharon Ratliffe, Vernon Stauble. by Series: The Dryden Press series in marketing
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Fort Worth : Dryden Press, 1995
Availability: Items available for loan: Central Library (5)Call number: 658.85 O123, ...

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