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1.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : Free Press, 1991
Availability: Items available for loan: Central Library (1)Call number: 658.827 A111.

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2.
Strategic Brand Management and Development : creating and marketing successful brands / Sotiris T. Lalaounis. by
Edition: 1st ed:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, Taylor and Francis Group, 2021
Availability: Items available for loan: Central Library (1)Call number: 658.8 L353 2021.

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