Digital Business and Electronic Commerce : Strategy, Business Models and Technology / Bernd W. Wirtz

By:

Wirtz, Bernd W

Material type: Text

TextSeries: Springer Texts in Business and EconomicPublication details: Cham, Switzerland : Springer; 2021Description: 758.p, col. ill. ; 24.cmISBN:

9783030634810

Subject(s):

DDC classification:

658.0285

Contents:

Part I Introduction-- 1 Foundations of Digital Business-- 2 Mobile Business-- 3 Social Media Business-- 4 Digital Government-- Part II Technology, Digital Markets and Digital Business Models-- 5 Digital Business Technology and Regulation-- 6 Internet of Things-- 7 Artificial Intelligence, Big Data, and Cloud Computing-- 8 Digital Platforms, Sharing Economy, and Crowd Strategies-- 9 Digital Ecosystem, Disintermediation, and Disruption-- 10 Digital B2C Business Models-- 11 Digital B2B Business Models-- Part III Digital Strategy, Digital Organization and E-commerce-- 12 Digital Business Strategy-- 13 Digital Transformation and Digital Organization-- 14 Digital Marketing and Electronic Commerce-- 15 Digital procurement-- 16 Digital Business Implementation-- Part IV Digital Case Studies-- 17 Google/Alphabet Case Study-- 18 Selected Digital Case Studies-- 19 The Digital Future: A Brief Outlook

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.0285 W B D 2021 (Browse shelf(Opens below))	C.1	Available	007198

Bibliography note: Includes bibliographical references.

Part I Introduction--
1 Foundations of Digital Business--
2 Mobile Business--
3 Social Media Business--
4 Digital Government--
Part II Technology, Digital Markets and Digital Business Models--
5 Digital Business Technology and Regulation--
6 Internet of Things--
7 Artificial Intelligence, Big Data, and Cloud Computing--
8 Digital Platforms, Sharing Economy, and Crowd Strategies--
9 Digital Ecosystem, Disintermediation, and Disruption--
10 Digital B2C Business Models--
11 Digital B2B Business Models--
Part III Digital Strategy, Digital Organization and E-commerce--
12 Digital Business Strategy--
13 Digital Transformation and Digital Organization--
14 Digital Marketing and Electronic Commerce--
15 Digital procurement--
16 Digital Business Implementation--
Part IV Digital Case Studies--
17 Google/Alphabet Case Study--
18 Selected Digital Case Studies--
19 The Digital Future: A Brief Outlook

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