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Results of search for 'se,phr:"The Dryden Press series in marketing"'
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Authors
Henry Assael
John E.G. Bateson, K...
K. Douglas Hoffman, ...
Mary Ann Oberhaus, S...
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Books
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The Dryden Press ser...
Topics
Marketing
Selling
Service industries
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1.
Marketing : principles & strategy /
Henry Assael.
by
Henry Assael
Series:
The Dryden Press series in marketing
Edition:
2nd
Material type:
Text
; Format:
microfiche
; Audience:
General;
Language:
English
Publication details:
Forth Worth :
Dryden Press,
1993
Availability:
Items available for loan:
Central Library
(1)
Call number:
658.802 A844
.
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2.
Managing services marketing : text and readings /
John E.G. Bateson, K. Douglas Hoffman.
by
John E.G. Bateson, K. Douglas Hoffman
Series:
The Dryden Press series in marketing
Edition:
4th
Material type:
Text
; Format:
microfiche
; Audience:
General;
Language:
English
Publication details:
Forth Worth :
Dryden Press,
1999
Availability:
Items available for loan:
Central Library
(1)
Call number:
658.8 B329
.
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3.
Essentials of services marketing /
K. Douglas Hoffman, John E. G. Bateson.
by
K. Douglas Hoffman, John E. G. Bateson
Series:
The Dryden Press series in marketing
Edition:
2nd
Material type:
Text
; Format:
microfiche
; Audience:
General;
Language:
English
Publication details:
Forth Worth :
Harcourt College,
2002
Availability:
Items available for loan:
Central Library
(1)
Call number:
658.8 H699
.
Place hold
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4.
Professional selling : a relationship process /
Mary Ann Oberhaus, Sharon Ratliffe, Vernon Stauble.
by
Mary Ann Oberhaus, Sharon Ratliffe, Vernon Stauble
Series:
The Dryden Press series in marketing
Edition:
2nd
Material type:
Text
; Format:
microfiche
; Audience:
General;
Language:
English
Publication details:
Fort Worth :
Dryden Press,
1995
Availability:
Items available for loan:
Central Library
(5)
Call number:
658.85 O123, ..
.
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