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1.
Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons. by
Edition: 2000
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, 2001
Availability: Items available for loan: Central Library (1)Call number: 658 F562.

2.
Managing services marketing : text and readings  / John E.G. Bateson, K. Douglas Hoffman. by Series: The Dryden Press series in marketing
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Forth Worth : Dryden Press, 1999
Availability: Items available for loan: Central Library (1)Call number: 658.8 B329.

3.
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Series: The Dryden Press series in marketing
Edition: 2nd
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: Forth Worth : Harcourt College, 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 H699.

4.
Services marketing : people, technology, strategy / Christopher H. Lovelock. by
Edition: 4th
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: NJ : Prentice Hall, 2001
Availability: Items available for loan: Central Library (6)Call number: 658.8 L911, ...

5.
Principles of services marketing / Adrian Palmer by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: London : McGraw-Hill, 1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 P173.

6.
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by
Material type: Text Text; Format: microfiche ; Audience: General;
Language: English
Publication details: New York : HarperCollins, 1996
Availability: Items available for loan: Central Library (4)Call number: 658.8 R971, ...

7.
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Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press, 2017
Availability: Items available for loan: Central Library (1)Call number: 658.8 JVS 2017.

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