Marketing strategy : a decision-focused approach / Orville C. Walker Jr
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill/Irwin, 2003.Edition: 4thDescription: xviii, 365 p"ISBN: - 71151176
- 658.802 W177
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Central Library | 658.802 W177 (Browse shelf(Opens below)) | C.1 | Available | 001194 |
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| 658.802 S272 Marketing management / | 658.802 S642 Marketing communications : | 658.802 W177 Marketing strategy : | 658.802 W177 Marketing strategy : | 658.802 Y477 Integrated marketing communications : | 658.802 ز ع ا 2018 الاتصالات التسويقية المتكاملة: (في القرن الحادي والعشرين): Integrated Marketing Communication (IMC) (21 century)/ | 658.802 س ا ل الاتصالات التسويقية المتكاملة / |
Includes bibliographical references and indexes.
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