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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.

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Material type: Text

TextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, 2002.Edition: 7thDescription: xvi, 685 pISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	658.802 C898 (Browse shelf(Opens below))	C.2	Available	001899
Books	Central Library	658.802 C898 (Browse shelf(Opens below))	C.1	Available	001417

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Includes bibliographical references and index.

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