Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey.

By:

Hollifield, C. Ann [author.]

Contributor(s):

Material type: Text

TextSeries: Routledge communication seriesPublisher: New York : Routledge, 2016Edition: Fifth editionDescription: xxi, 416 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138901018 (hbk)
9781138901025 (pbk)

Subject(s):

Mass media -- Management -- Case studies

DDC classification:

302.23068 23

LOC classification:

P96.M34 H65 2016

Contents:

Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library	302.23068 (Browse shelf(Opens below))	1	Available	003919

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Includes bibliographical references (pages 377-397) and indexes.

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